On an upward trajectory

Santa Ana,CA - 1 July, 2008

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Chris Rowe boarded the Airborne Systems management team two years ago as Managing Director and has already made his mark on a company whose turnover has seen a huge increase, a success that he attributes to the structured actions adopted by the company. Rowe is responsible for the UK half of the business, which covers Europe, as well as the business in Canada.

“In the financial year 06/07, our turnover was about £18million. That’s the European business, so that’s half if you like - the bit I’m responsible for. And then last year, it was £22million,” Rowe explains. And this year, turnover is expected to soar to £27million, so what does he attribute the major growth of the business to? “I think it’s down to a number of things. We’ve tightened up the basics of the business, so we’ve got the costing and the pricing processes properly under control. We’ve got better shop floor management and we’ve got, if you like, a more formal strategy process in place,” says Rowe.

Fortunately for Rowe and his customers, the business has not felt the effects of the economic downturn either. “Our business tends to be more geared to military doctrine and operations at any one time, and less geared to the general economics of the moment.” In fact, Airborne Systems is in quite high demand as its biggest customer is the UK’s Ministry of Defence, whose operations in Afghanistan require supply dropping equipment.

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